The Simple Life Guide To Tree-free, Recycled and Certified Papers
1999, Simple Life Design
Foreword by Randy Hayes
Graphic designer Roberto Carra and I began a series of books in the late 1990s detailing how citizens can reduce or optimize wood reduction in their everyday lives. The trilogy — somewhat inspired by the large format book Clearcut — would take seven or eight years to complete. This small volume addressed the topic of tree-free, recycled and certified papers: explaining fiber categories, profiling pioneers of the tree-free paper industry, and offering insights on creating more environmentally preferable projects. It even included a swatch section with 17 different paper samples, printed in 4 color process and individualized for handy reference. On publication day, the Guide was shipped gratis to members of an organization of 8,000 graphic designers.